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SDS Sprint Workshop


4-Week Sales Sprint

Close the clients you know you should.

Get the 80/20 of selling without becoming a sales expert. Just enough to be dangerous, no time wasted. 

Learn from me, Liston Witherill, an author, podcast host, and creator of the Serve Don’t Sell Method. I’ll be your guide in learning and adopting the strategies and behaviors that’ll help you win the clients you should, every time. 

Join the Sales Sprint now for an online learning program designed for business owners, independent consultants, and salespeople who want to improve their core selling skills.

Sales Sprint Details

Length: 4 weeks 
Starts: Right now
Cost: $500 USD

  • Master the 4 strategies you need to close more deals without becoming a sales expert
  • Build the habits and behaviors that’ll help you close the clients you should
  • Be part of a community of driven business owners and closers
  • Make rapid progress in just 4 weeks – learn what you need to, and nothing more
  • Designed for busy professionals: business owners, independent consultants, and consultative sellers

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$500 USD


Liston Witherill

What You’ll Learn

Join the Sales Sprint with Liston Witherill, where you will:

  • Get more organized in your sales process to make for a better client experience
  • Create call plans and agendas to add structure to every meeting and make it successful
  • Make your sales process  faster by mapping out your client’s buying process
  • Move conversations along with your prospects by having a step-by-step plan, every time
  • Learn the art of asking probing questions to discover your client’s real motivation to change
  • Have a framework for storytelling so that your clients are hooked on your offer

Chris Farmand

Owner and CEO

Small Batch Standard

“Working with Liston has given me the confidence to change up the sales conversation.

We’re closing deals in 5 days instead of 3 weeks, and winning more deals.​”

Who Will Benefit

Business Owners

Owners, CEOs, Presidents, and Principals of small to medium-sized professional services firms

Independent Consultants

Solopreneurs, experts, authors, speakers, coaches, and other independent consultants


Account executives, account managers, business development, and other salespeople

Note: this will help you improve your sales skills in any sale, but it’s tailored for faster sales cycles of 3 months or less.

Sales Sprint

The Sales Sprint is a self-paced online learning experience that’ll help you sell your services as well as you deliver them. Get the core skills, and nothing else.




Up to 1 year

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How It Works

Tackle Just the Important Stuff

You could learn everything there is to know about sales, but that’s not the path to improvement. Instead, the Sales Sprint is focused on one skill per week, and one task per skill so you can rapidly develop the most important skills and ignore everything else. The skills you’ll learn: setting agendas and next steps, how to ask probing questions, knowing your value, and storytelling for sales. 

Online and Self-Paced

The Sales Sprint is a 100% online, remote, and self-paced learning experience. You’ll get a library of videos, worksheets, and templates, along with a weekly exercise to complete. There’s also an optional coaching call with Liston if you want direct feedback on the process you’ve built. 

Accelerated Learning

The Sprint lives up to it’s name: full speed over a short distance. Your commitment is just a few hours per week for 4 weeks. Sure, you can put in more time if you want to get more out of the Sprint, but it’s designed to accommodate every schedule. Each week, you’ll watch around 30 minutes of videos, and do an exercise targeted at improving your sales skills immediately. 

Ivy-League Education at a Main Street Value

The Sales Sprint is immediately useful to your sales process, yes. But it’s also designed to be the best learning experience you’ve ever had. You’ll get lifetime access to all course materials: videos, templates, worksheets, as well as any and all future updates. 

Use Everything You Learn

Each week you’ll create something you can use in your actual sales process. Need structure for your meetings? Check. Want to ask better questions, specific to your business? Check. Ready to better articulate you the value you can provide for each prospect? Check. Want to tell better stories when you present? Check, check, check. 

Jump Into the Community

The Sales Sprint also gives you access to a private community of driven, like-minded peers who are working hard to improve their sales processes, too. You can network with others, share wins, or ask for feedback as you go through the 

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Meet Your Instructor

Hi there – I’m Liston Witherill, founder and creator of the Serve Don’t Sell Method, a sales process made specifically for professional services. I host the Modern Sales podcast, and wrote the upcoming book Serve Don’t Sell. 

I’ve run marketing and business development at a $12M environmental consulting firm, closed a $1M+ contract, and have run my own businesses for 6 years. All of my work is dedicated to understanding how people buy and make decisions.

What You’ll Get From the Sprint

Actionable Framework

Get a repeatable framework you can use to close more deals while providing world-class service to prospects from the first time you meet.

More Doing, Less Talking

The Sprint isn’t just about watching videos. It’s about getting shit done. You’ll take action throughout the Sprint so you can put it into practice. 

Intensive Progress

The sprint is designed to give you just the essentials and nothing more. You’ll be shocked by what you’ll accomplish in 4 weeks.

Hands-On Learning

Do a weekly assignment that you can immediately apply to your sales process, and solicit feedback from the Sales Sprint community. 

Expand Your Network

Meet motivated people who are also improving their businesses and sales skills. Fresh perspectives and group support throughout.

Designed For Busy People

This is an intensive, but it’s designed for busy people. Work at your own pace with an on-demand library of content tailor-made for improving your sales skills.

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Guaranteed win.

If you do the work, the Sales Sprint will pay off tens or hundreds of times over. If you do the work and you’re not 100% satisfied with the Sales Sprint, you can ask for your money back within 30 days. You won’t be asked for an explanation, or to fill out a form. Send an email and you’ll get your money back – simple as that.

Need some help?

If you’ve been affected by COVID-19, or just can’t afford the Sales Sprint but need to improve selling skills, you’re in. I won’t ask for your tax returns or for the details of your personal life – you’re on the honor system.


I’m busy…how much time is this going to take?
The Sprint is made for you! Each week you’ll focus on developing one type of skill. You’ll watch around 30 minutes of videos, then spend a couple of hours working on your assignment. If you like, you can spend additional time after the working sessions, but the Sprint is designed to be 4 hours or less per week.
Will this be worth it for me?
Yes. At this price point, I guarantee that you’ll win at least one additional client, which will more than pay for the Sprint. And if you do the work and still don’t find it helpful, I’ll give your money back in the first 30 days.
I already know something about sales. Will this be too basic?
Every time I work with a client, it’s clear that the transformation comes from the basics, and optimizations come from the advanced stuff. Even if you have experience or familiarity with these topics, you’ll get a lot of the Sprint. 
Is a 4-week Sprint enough? Can you help beyond that?
4 weeks – or however long it takes you to finish – is enough for the Sprint, but of course anything worth doing takes ongoing practice and dedication. If you want support beyond the Sprint, I can support you with my flagship Systematic Sales Program. 
I need more leads…will this help me?
Nope. I don’t cover prospecting or lead generation in this Sprint. Generally I recommend you have at least one lead per month before you take the Sales Sprint. But if your leads are high stakes and you’re having trouble closing clients you should, this Sprint will help. 
Do you offer a guarantee?
Yes! If you don’t feel you’ve gotten what you paid for, I’ll happily return your money in the first 30 days – no questions asked and no forms required. But just know I’m working my butt off to make sure that never happens. 
Do you offer a volume discount for teams?

Yes. If you send three or more people, you’ll get 10% off. If you have 10 or more learners, I also offer private workshops. Just fill out the contact form and tell me how many learners you have, and I’ll send you a coupon code. 

Can I book a private Sales Sprint for just my company?

Yes, absolutely. I can host a 1-day or 2-day private version of the Sales Sprint to accelerate the progress of your team, and give targeted advice and feedback. It’s 100% remote and you’ll get recordings of the full Sprint, as well as lifetime access to the pre-recorded version. Fill out the contact form to start conversation about whether it’s right for your company. 

I have a different question…

I’d love to answer it for you. Just fill out the contact form and I’ll get back to you within a business day.

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