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Why People Buy: Part 5, Fixing Problems

Liston Witherill
Liston Witherill
1 min read

Every now and again, we get stuck. Do not pass go.

Something unexpected happens and breaks everything. Or the wear-and-tear of time sneaks up and creates obsolescence.

Things break. They need to be fixed.

People buy fixes to their problems.

Maybe the code in their app is broken. Maybe they don’t have enough leads to fill their sales pipeline. Or maybe they don’t have the words in place to convey their message to the market. Whatever it is, you may see specifics, but they’re all problems.

Perhaps it sounds so simple as to seem useless. But paired with the simple fact that people buy the future, knowing which problems need fixing to arrive at their future is powerful information.Every now and again, we get stuck. Do not pass go.

Something unexpected happens and breaks everything. Or the wear-and-tear of time sneaks up and creates obsolescence.

Things break. They need to be fixed.

People buy fixes to their problems.

Maybe the code in their app is broken. Maybe they don’t have enough leads to fill their sales pipeline. Or maybe they don’t have the words in place to convey their message to the market. Whatever it is, you may see specifics, but they’re all problems.

Perhaps it sounds so simple as to seem useless. But paired with the simple fact that people buy the future, knowing which problems need fixing to arrive at their future is powerful information.

Notes