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Walking the Line Between Relationships and Time

Walking the Line Between Relationships and Time

Liston Witherill
Liston Witherill
1 min read

Prioritizing our time is one of our biggest challenges.

We have more than we can ever do in a day.

Often our work competes directly with nurturing the relationships that matter the most.

Somehow, it’s our job to balance the 1) the need to create clients and do work for them, and 2) the need to nurture relationships that’ll help us create clients we can do work for.

This is the classic freelancer’s dilemma. When we have work, we forget to create work. When we create work, we create just enough for today, forgetting that the long-term solution to our up-and-down problem is creating enough of the right relationships.

The dilemma never ends, either.

As we become more successful, we have more relationships to nurture. Perhaps some of them require more attention than others. Prioritization becomes a huge challenge.

Which leaves us with the only workable solution: the relationships we have today aren’t the same set of relationships we’ll have in 5 or 10 years. Or at least we’ll spread our time differently.

My questions to you today: do you have any relationships in your business that you’re neglecting? That you’re over serving?