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Value, Not Money

Money conversations are difficult.

From a young age, we’re all taught not to talk about money.

“It’s not polite.”

That’s what my parents told me. It was a topic to avoid.

But once you’re in business for yourself, you have to talk about money, uncomfortable as it may be.

If you do your job correctly, the value of your service is established long before any money conversation comes up. You know what you can contribute, and so does your potential client.

By the time the money conversation comes up, your fee should be anchored by the value you can provide.

And if you’re concerned about asking for payment, just know that your potential client expects it. It’s not rude, it’s just a part of business.