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The Wrong Questions

I often fall into a trap that runs counter to everything I know to be true.

Maybe it happens to you occasionally.

Here’s an example of a question that I asked this week:

“How can I rank first for a keyword?”

Sure, it’s an important metric for my business. But it’s a question about me, and content should be created for readers.

In short, it’s the wrong question.

The question could be quite different:

”How can I make the best piece of content that exists for readers interested in this keyword?”

That’s the right question.