I often fall into a trap that runs counter to everything I know to be true.
Maybe it happens to you occasionally.
Here’s an example of a question that I asked this week:
“How can I rank first for a keyword?”
Sure, it’s an important metric for my business. But it’s a question about me, and content should be created for readers.
In short, it’s the wrong question.
The question could be quite different:
”How can I make the best piece of content that exists for readers interested in this keyword?”
That’s the right question.
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