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The Sacred Art of Over-Engineering

Liston Witherill
Liston Witherill
1 min read

“Should I build a funnel, or just reach out to people?”

This is a question that comes up a lot for consultants. If you’re a true consulting business – meaning you’re low-volume and high price – the answer is just reach out.

In fact, it’s even easier than that: start having conversations with people. Don’t ask for anything. Don’t pitch anything. Just talk and learn about the people you might be able to help.

The sacred art of over-engineering exists to distract from these conversations. Building a complex marketing funnel is a great way to be proud of your work, but likely won’t result in new business as fast as starting conversations.

And if even if you build your marketing or sales funnel, you still need to have a strategy to get people into the funnel! Start conversations, keep them going, and good things will happen.

Focus on people rather than things. That’s who buys your services, after all.