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The Multiplying Effect of Networks

The Multiplying Effect of Networks

Liston Witherill
Liston Witherill
1 min read

Five. Just five. As in one, two, three, four, five.

That’s where I want you to focus: the five partnerships that’ll take your business from status quo to steady growth.

Every partnership begins with a relationship. You know, the kind where two human beings connect and share a vision of what could be. That vision might become more “official” – as in, when you do XYZ, I’ll do ABC. We both win, and that’s a great partnership.

Five. Five partnerships like this. That’s all you need in the foreseeable future.

The big problem with relationships is 1) you don’t know which ones will have the biggest impact, and 2) you only have so much time to develop and nurture relationships in your life. That’s a given. But maybe this’ll take the pressure off…

Relationships multiply. Let’s stay on the theme of five. If each person you met knew just five other people, and their connections each knew five other people, your network would contain 125 people. But it’s not five.

The average person has 900-or-so LinkedIn connections. So when you form 5 targeted, solid, absolutely win-win relationships, your second-degree connections with these 5 people total 4,500, and your third-degree connections total over 4 million.

That’s the multiplying effect of networks. And not every person is created equal. But I’ll cover that tomorrow.

Just remember for now that the multiplying effect of networks means starting small is absolutely the right strategy.