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The “It’s Not Working” Narrative

The “It’s Not Working” Narrative

Liston Witherill
Liston Witherill
1 min read

Let’s be honest for a second. When you say “it’s not working,” is that really true?

Because I help consultants sell with confidence, I usually hear this statement in the context of lead generation or sales.

Before I pick on anyone else, I’ll turn the magnifying glass on myself. I’ve recently said “I really suck at selling my group coaching.” The truth, however, is much different.

And here’s the brutal truth: I’m not selling my group coaching. Not in any meaningful way. What I’ve done is stick a web page on my website, and not proactively promoted it. So yeah, that’s destined for failure.

Now I’ve done something different: I’ve worked on the details of the program, promoted it through specific marketing and selling channels, and have tied to my other offerings. In short, I have a plan chock-full of details and specific actions I need to take just to have a chance of selling it.

If I take all of those actions and it still doesn’t work – although it will – I’ll be able to legitimately say “that didn’t work” and specifically know why.

So I ask you: what’s not working in your business, and are you taking actions that are likely to make it work in the near future?