As I build my company and my training, I look at everything I do as a process of improvement.
I could be better at everything I do. Since I’m not perfect, there’s no end to improving. It’s infinite. Becoming better and better, however small the improvement, never ends.
Contrast that with the goal of being the best. Whoever or whatever is the best will inevitably change. Being the best is driven by competition and winning. Today’s winner won’t win forever. Being the best is finite.
I’m playing the game that never ends.
Liston Witherill Newsletter
Join 2,898 agency owners and entrepreneurs in receiving a new thoughtful growth article every week.
Emails will include the full article, podcast episode, and exclusive features and promos.Expect an email from firstname.lastname@example.org