Hi there. I'm Liston, welcome to my website.
I’m Liston Witherill and I've made everything you see on this site. I write and create resources for agencies, creatives, and independent consultants. My writing typically falls into three categories:
- Effective Selling
- Marketing and Thought Leadership
- Systems Thinking
Here’s a quick rundown of how this site is organized, and what you can expect while you’re here.
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Make sure you serve, don't sell.
My approach to new client business is a little weird, in that I only advocate for things that are completely ethical. No gray areas around here.
I've created my own sales methodology and mindset called Serve Don't Sell, and have developed it in theory and practice since 2017.
It'll help you land more clients, feel better about it, and build a repeatable system that scales with your firm.
I write a lot.
My writing explores the fundamental question of how and why people buy, and what you can do to improve the experience and be more successful at it. You can explore all of my blog articles, or you can check out some of my most popular posts here:
Modern Sales Podcast
If you like podcasts, check out the Modern Sales podcast for interviews and solo episodes about how and why people buy. My solo episodes explore the psychology, neuroscience, and behaviors of buying and selling. And I interview people inside and outside of sales to soak up everything they’ve learned along the way.
ClientCon Speaker Series
ClientCon is an online speaker series designed to help you attract, win, and deliver to better clients.
30 amazing speakers have delivered talks that fit into one or more of four aspects of running a successful agency:
- Marketing and lead generation
- Sales and process
- Operations and product
Talks include industry leaders like David C. Baker, Blair Enns, Kelly Campbell, and Jonathan Stark, to name just a few.
Head over to the overview of all ClientCon talks to dig in.
I offer two programs that can help you accelerate your or your firm’s progress.
The Sales Sprint will help you build critical sales skills to help you sell your agency services as well as you deliver them. The course will teach you what to do once you have a prospect, from first conversation to close. It’ll help you develop the skills you need and you’ll use in every interaction with prospective clients – it’s all of the must-haves, and none of the nice-to-haves. The course is built around the science of decision-making, and specifically for selling your services, not widgets.
Podcast Pipeline will help you build authority, your network, and your sales pipeline. Rather than starting a podcast to get famous, you can give the most important industry influencers and dream prospects a reason to talk to for an hour, while also building up your own industry authority. The self-paced course gives you step-by-step instructions on how to plan, launch, produce, and grow your show.
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