Well, kind of, anyway. Serve Don't Sell is a total approach to your agency business. It's a mandate, mindset, and mantra that'll affect every choice you make moving forward.
It's a call to action to be a more effective person.
It's a requirement to be honest.
It's an ethical imperative to be curious, and empathetic, and compassionate.
And it's a full sales system that will help you be a more effective person. And yes, I promise I can deliver on all of this.
Please note that if you're looking servedontsell.com, you're in the right place - all of the content from that site is now integrated here on my personal website (I wrote it all).
Where Serve Don't Sell Comes From
I ran business development and marketing for an environmental consulting firm, then my own agency, and now I head up growth at Gold Front, a category design firm.
Serve Don't Sell is an approach to new business that I've developed over the last 10 years, and honed through dozens of corporate trainings and hundreds of students.
To learn more about the origins of the idea, check out the introduction to my book.
The Serve Don't Sell Method
The Serve Don't Sell Method is a step-by-step process you can use to move prospects effectively through your sales process.
Yes, you'll win more clients this way, but part of the process is to accept the idea that not all good prospects make for good clients.
It's tailored to well-positioned agencies and services firms, but the core principles are based on psychology and the science of decision-making and can help you sell anything.
Modern Sales Podcast
As of this writing in 2021, there are over 150 published podcast episodes on the Modern Sales podcast, dedicated to exploring how to effectively sell services.
Some are solo episodes, some are interviews with buyers and sellers. I invite you to listen anywhere you choose to listen to podcasts, and they're all totally free.
For a primer on the Serve Don't Sell approach, check out the sales training series.
The Serve Don't Sell Book
I've been working on a book for two years now. It's a combination of the why, what, and how of selling agency services.
To get updated on the progress of the book, sign up for my newsletter and I'll send out info as it becomes available.
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