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Republishing Content Isn’t the Danger You Think It Is

Liston Witherill
Liston Witherill
1 min read

As a solopreneur, I write and publish a lot. If you consumed every piece of content I ever made, you’d notice that some ideas come up (much) more than once.

I don’t worry about it too much. A few super fans might notice, but most won’t.

A few years ago, someone noticed that Men’s Health magazine has a habit of repeating the messages on their covers. They do it because messages like “Lose the Gut” and “Six Pack Abs” are perennial sellers. As Americans become more overweight, these messages are likely to get even stronger over time.

In other words, there are a few evergreen problems that Men’s Health attempts to solve, and they’re not giving up.

So go ahead: shout your message from the rooftops. Keep saying it until people listen and take action, and don’t stop until you’ve changed the world.

Then you can stop republishing and repurposing your content, and move onto something completely new.

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