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Relationships Are the Basic Unit of Business

Relationships Are the Basic Unit of Business

Liston Witherill
Liston Witherill
1 min read

I’ve wrestled with the question over, and over, and over again:

What is the most important thing in business?

To which you may respond: “Depends on your business!”


But I keep coming back to an unshakeable idea, and that is relationships. A business has a lot of moving parts, and can be broken down into three main ones: marketing, sales, and fulfillment. Even as I build a Business of One, it’s clear that every meaningful step to measurably increasing my business involves other people.

Sure, I build a website, write a blog (thanks for reading, BTW), and send out a newsletter. But the only reason to do any of that is to start new relationships, or advance existing ones.

You probably read this thinking it’s obvious. But it’s not so obvious when I look at my behavior. I want to create things, and share them with you. But ultimately it doesn’t matter if there’s no you in the equation.

So I ask: are your actions in agreement with the fact that relationships are the most basic unit of business?