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Welcome to the…

Modern Sales Podcast

A sales podcast that’ll help you sell more by understanding how people buy.

Your New Favorite Sales Podcast

Modern Sales Podcast

At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.

Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.

If you’ve never heard the show before, here are some of our favorite episodes: