Not Persuading, Helping

“The timing’s bad.”

It’s one of the most common objections you’re likely to hear.

Here’s the wrong thing to do with that: persuade someone that they’re wrong, and that yes, now is actually the right time.

Here’s the right thing to do: figure out if it’s really a timing issue, and if so, help them understand how the timing of your product or service works.

It’s not about persuading, it’s about understanding and educating.

Our buyers don’t know how to buy our services. We have to help them.