No one wants what you have.
Not truly, anyway. It’s easy to get caught up in the daily grind of your business, knowing that you can and have genuinely helped clients and your tribe to be better at what they do. You know what you do works.
But people don’t seek you out in the first place. You’re just a byproduct. A provider of a thing they want.
They want what you can do for them, not you exactly. And what you can do for some won’t work for others.
I was reminded of this when I spoke to a good friend, who mentioned that he’d read a few of my blog posts. When I asked what he thought, he replied:
“You know, it’s interesting. Nothing too insightful, but the writing’s good.”
That stung a little bit. But it also reminded me that my blog isn’t for him at all, it’s for solopreneurs. Sure, other people may find value in my writing and my message, but not everyone will. It’s not for everyone, and it’s not even the message itself that they’re seeking. They’re seeking help.
So take it from me: no one really wants what you have. They want the help and the change you can provide to them.
Liston Witherill Newsletter
Join 2,898 agency owners and entrepreneurs in receiving a new thoughtful growth article every week.
Emails will include the full article, podcast episode, and exclusive features and promos.Expect an email from firstname.lastname@example.org