When things go smoothly, you’re not working. Sales come easily. People want to talk to you, and even be sold by you. Imagine that! They’re absolutely in love with what you do, your offer, and your service. It’s head-slappingly obvious – what an amazing business you have!
Like any good business, you begin to evolve. If you’re this successful now, just imagine where you can take it in 6 or 12 months?!?
Something else is at play, too. Tastes change, and so does the world around you. You come up with new services and offers. Something’s off. It’s not so easy this time. The people who were once in love with everything you did? They’re not sure about this new thing you’re doing.
Now you’re scratching your head instead of slapping it. “Where did I miss with this one?”you think.
That’s how your business is built. The sharper your position, offer, and target client, the faster you can get back to the raving crowd who can’t get enough of you.
This is when the work begins.
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