I had a conversation today. The person I spoke to attended a webinar I hosted, then emailed me after. I picked up the phone and called him to see if there was anything I could do to help.
Shortly after we hung up, he asked the question:
What was your motivation for calling?
It felt very authentic. I always feel a bit skeevy when connecting with people, but I aim to be as authentic as our call felt.
And here’s the answer: it felt authentic because it was authentic.
I had no expectations of the call and genuinely picked up the phone to see if there was anything I could do to help him. Other than a friendly conversation, there wasn’t. There was no pressure to buy, sell, refer business, or the like. The goal of the call was for me to say “how can I help?”
So if you’re wondering how to make your calls feel authentic, ask a different question: “How can I be authentic the next time I have a call?”
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