It’s right there for me every day, calling out my name. It’s my favorite procrastination strategy. It’s a good way to pretend I’m being productive, but it often gets in the way of the real work that I need to do.
What I’m talking about is email.
It’s where people spend countless hours of their lives. And as service provider, it’s tempting to rely on email as a sales communication medium.
Email is great for keeping a conversation going, but it’ll never be the place to build a lasting relationship.
High ticket business doesn’t happen over email. It happens on the phone, or in video chat. So next time you have a deal sitting in your pipeline, close your inbox and pick up your phone instead.
The worst thing that’ll happen is you’ve strengthened another relationship.
Things could be worse.
Subscribe To The Newsletter
Join 2,898 agency owners and entrepreneurs in receiving a new thoughtful growth article every week.
Emails will include the full article, podcast episode, and exclusive features and promos.Expect an email from firstname.lastname@example.org