It’s tempting to do a quick search online to find your next topic.
You need a big idea, and you need to solve a problem for your customers and audience. Doing it will give you some amount of authority.
You find the information that looks like the golden opportunity because it’s what people want to know. But is that enough?
There are often huge gaps between what we want and what we need.
The average retirement-age family has about $165k in savings, but most experts recommend having $1M or more in the bank at retirement. Clearly what we want (to spend freely) isn’t the same as what we need (security during retirement).
This phenomenon happens in many spheres of our lives. As a business owner, how can you know when to give people what they want, versus what they actually need?
I’d say the answer is simple: give them what they want in your marketing, give them what they need in your product or service. Sometimes they’re the same, and that’s when you’re really onto something.
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