Buying triggers are events that cause your clients to become ready to buy from you.
Easy enough, right?
And in yesterday’s email, I laid out 3 examples of companies acting on buying triggers in order to market and sell to their Perfect Clients, at the perfect time.
In order to find the buying triggers of your own clients, I recommend you work backwards from:
- Reason they buy
- Causes that contribute to that reason
- Translate causes into marketing channels
Thanks to Adarsh for writing in with the example of coworking clients.
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