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Does Triple Threat Cut It Anymore?

Liston Witherill
Liston Witherill
1 min read

In basketball, the most effective position with the ball is called triple threat.

It’s when you’re holding the ball and haven’t dribbled.

Being in triple threat means you can dribble, shoot, or pass the ball. The defender is at a significant disadvantage.

I’ve read some people recently make the argument that entrepreneurs building their expertise should focus on developing a single channel.

Okay, but is that really true? Even if you’re a fantastically skilled writer, you still need to get your work out into the world.

Even if you’re a terrific broadcaster, you need to understand the ins-and-outs of keywords and search.

Even if you’re a terrific videographer, you probably also need to be good at social media, especially YouTube.

Sure, you can focus on creating in a single channel, but getting your work out into the world requires you to be good a quite a few different things.

Maybe even more than three.