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Does practice and repetition matter in sales?

Does practice and repetition matter in sales?

Liston Witherill
Liston Witherill
1 min read

Let’s say you did something just once.

Then you try it 10 more times. Are you better at it?

Now let’s say you do it 400 times. Are you better still?

Of course you are. You learn what works, what doesn’t work, where and when you’re likely to make mistakes, and the patterns that emerge from seeing something repeatedly.

Are you practicing sales that much?

Are you giving yourself the chance to identify patterns, predict a range of outcomes, and be ready to respond quickly?

If not, you need more practice. It’s how to get better at anything, including selling your expertise.