A brand’s purpose should be the center of attention in order to gain success. A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. In a world in which consumers can quickly find out if a brand is acting on their promise, it is crucial for brands to be transparent, create connections and a strong relevance with their consumers.
There is an increasing body of evidence that diverse teams of varying racial and ethnic makeup produce better results. They perform better financially, gain a competitive edge when recruiting top talent, experience less employee turnover, and offer greater benefits for those they serve.
One of the most powerful ways to establish authority is through thought leadership. It is all about sharing ideas, insights and valuable information to your target audience with the goal of solving their problem and improve lives.
A personal brand is one of the most powerful ways to differentiate you and your company from the competition. Developing a personal brand in the digital age requires a whole lot of time, strategy, and patience.
Leads can be acquired in many different ways, from referrals through customers, white papers, social media and more. Deploying a survey with customized questions will help you be sure that you’re only talking to the most qualified people, who are most likely to buy.
One of the main reasons we go to conferences is to make new relationships. Understanding how to network at a conference, and going in with the right strategy, can be a turning point for your business or career.
We’ve covered in previous episodes how to build your authority in your market and what efforts are needed to do so. Here’s something you can add to that list: marketing events. Getting your business’s name out there can be challenging, but if you have an event organized that’s intriguing to guests before they even arrive, you’re on the right track, my friends.
If you’ve ever wondered how to become a keynote speaker, it may come as no surprise that it’s not a linear journey. To speak on a certain topic in your field and establish yourself as an expert takes quite a bit of effort and self-reflection, as well. From managing bands and touring around the world, to becoming an international keynote speaker, my guest today shares a bit about his journey.
As an independent consultant, it’s important to have a strong network and professional community you can lean on and work with when needed. There are so many benefits to building a community in your network beyond the possibility of landing more projects.
Being acquired may seem like you’ve struck gold—literally, and figuratively—in your business. What most people don’t focus on, though, are the downsides to being acquired. You might be thinking, “there’s no way being acquired can have cons,” when in actuality the results may surprise you.
Some consulting firms have the “juice,” others…maybe don’t. The way you sell and the way you market yourself has a big influence on whether or not your potential clients think you have the “juice.” Your client relationship building skills may need to be spruced up a bit.
The value in SEO is that you can be found online by people who have no idea who you are, but as it turns out, coming up in the top 3 slots on Google is actually pretty difficult. Surely, there are plenty of SEO techniques to incorporate here, and that’s exactly what my guest today is sharing.
As the saying goes, “You win some, you lose some,” but what about the companies that seem to win all the time? In your sales process, winning pitches is undoubtedly the goal, but knowing how to approach pitches proactively will make all the difference.
Running a creative agency requires much more than just being creative. Having a good sense of business development and strategy will make for a smooth run of your agency; at least that’s what my guest, Chris Bolton, is sharing with us today.
If you’ve drafted sales proposals that generated no response, chances are you’re not putting your best effort forward. Reuben Swartz, founder of Mimiran, is my guest today and he’s sharing his top tips for creating sales proposals that win.
When you’re starting from scratch, you want to be sure you’re taking the right steps to establish expertise in your market. Creating useful content that captures a point of view will not only help to strengthen your company’s positioning, but also help others within your market.
Agency culture becomes increasingly important as the firm grows in size and value. While some may think of the in-office perks like craft beer on tap and foosball tables, culture is really about being clear on what the company stands for.
Brand strategy or brand guidelines are often more familiar terms, but brand storytelling is something businesses should focus on. The narrative your business tells makes what you do more relatable to people on the outside. Rather than try to set your brand apart with “business-y language,” as my guest Donna Griffit says, she’s here to tell businesses it’s the story that matters.
Some tools work better than others. Figuring out the best one for your business can be a series of trial and error. Rather than let CRM failures happen, you could find the one that’s the best fit for your business.
Automation has become a business buzzword for many in recent years, but what should be the term in focus is an automatic business. My guest today is Brad Martineau of Sixth Division, and he’s sharing how optimizing and managing an automatic business can deliver impactful experiences to your customers.
Welcome to the very first episode of Consulting Growth! My guest today is Nick Ellsmore, CEO of Hivint, an information security consulting firm in Australia. Nick brings his experience of starting and selling two companies, the steps he took that led to two major acquisitions.
You’re the best at what you do and have the resume to prove it, but still, you wonder how to become an expert, or at least, be considered as one. What are the qualifications or characteristics? David C. Baker, also known as the “expert’s expert” according to the New York Times, joins me today to talk about how to establish yourself as an expert.