She’s a Baaaaad…water?

The Badwater Ultramarathon is a 135-mile race across California’s Death Valley. Summer temperatures can reach 130 °F (54 °C), which is exactly when the race is run.

Just to put it in perspective, scientists consider heatwaves multiple days with temperatures over 100 °F (38 °C), and warn that we can’t recover from the heat if nighttime temperatures don’t dip below 80 °F (27 °C).

The fact that anyone could finish this race absolutely blows the mind. It typically takes the world’s best runners 24-36 hours, and they do it every year. In fact, Pam Reed won the race three times, including winning the overall race in 2002 and 2003, beating all men in those years.

If you’re not a distance runner, I can assure you that the mental challenge of this race is far worse than the physical demands, which are already toeing the line of human capability. Just imagine how many times would a voice would pop into your head telling you to quit. On mile 3, mile 7, mile 12, mile 18…..mile 133?

This is just one example of incredible, on-the-fly and repeated resilience that I found in my research to understand why some people bounce back and keep going in the face of adversity, and others struggle to recover, if it all.

This question is central to understanding why some of us readily accept that we can’t and shouldn’t win every deal that comes our way.

In his book Can’t Hurt Me, David Goggins details his life exploring the limits of his physical and mental capabilities. The book is filled with rules and one-liners that summarize the lessons he’s learned over the years, but they’re all derivative of his worldview. He reaches a worldview that’s tucked into a later chapter of the book, with little fanfare:

To become our best selves, we have to push ourselves past physical limits that seem impossible

Goggins applies his worldview to extreme physical pursuits, like running and finishing the Badwater Ultra himself, completing Navy SEAL training, and other physical feats that seem impossible to most.

Which is to say, he developed his worldview through repeated experimentation, and plenty of failure along the way.

Last week I wrote about how to develop authority in your market with a simple (and easier-said-than-done) process. Here’s a quick review of that process:

  1. Choose a market

  2. Develop your worldview

  3. Distribute your content

  4. Allow time and repetition

I wrote an in-depth article that covers all four of these aspects last week, but the one thing I keep hearing from readers is that they want more depth about step 2:

How do you develop your worldview or unique point of view?

Well that’s a monster of a question, isn’t it?!?

But it’s also a wonderful question, and I haven’t found the answer. Perhaps that’s part of the answer: staying curious is an inseparable part of the process.

Over the coming week, I’ll be exploring the question with you, here in these emails, and I want to hear your thoughts, too. So if any of these emails inspire a thought, no matter how small, please hit reply and share it with me.