No Buyer, No Business
I dropped out of college at 19 to pursue a career in music.
I was idealistic about it. I wanted to “just make art,” and was dismissive – even judgmental – about popular music.
Sure, I played shows and sold some music, but not much.
I did a lot of things wrong back then, but the biggest lesson is that I wasn’t focused on my buyers. I didn’t think about questions like:
Who is this for?
What do they like?
How will this work for them?
Why would they want my music?
My music career was all about what I wanted. I didn’t want to make music that other people wanted to hear.
That’s why music is just a hobby now.
My business is about serving people who need my help.