No Buyer, No Business

I dropped out of college at 19 to pursue a career in music.

I was idealistic about it. I wanted to “just make art,” and was dismissive – even judgmental – about popular music.

Sure, I played shows and sold some music, but not much.

I did a lot of things wrong back then, but the biggest lesson is that I wasn’t focused on my buyers. I didn’t think about questions like:

  • Who is this for?

  • What do they like?

  • How will this work for them?

  • Why would they want my music?

My music career was all about what I wanted. I didn’t want to make music that other people wanted to hear.

That’s why music is just a hobby now.

My business is about serving people who need my help.