Improve the Plane By Flying It

You may have heard the phrase in business, “they’re building the plane while flying it.”

It means you have sometimes have to do your business while you know you’re shipping the version that isn’t quite perfect.

There are lots of reasons to do this.

It allows you to sell and use the proceeds to fund the development of your products and services.

It allows you to get feedback from clients in realtime, without spending months or years building something that no one wants.

But there’s something else, too. Flying the plane while building it gives you a chance to answer a question at the heart of your business: what should a perfect plane look like and do?

The only way to know is to have customers, ask for their feedback, and spend an inordinate amount of time listening and applying their feedback.

In real, small, and repeated ways, you can improve the plane while building and flying it, too.