Generalist or Specialist: Pick One
You can claim that your specialization is in being a generalist, but that doesn’t make it true.
A specialist goes deep on problems. She studies them from multiple angles, and has a large sample size by which she can draw conclusions.
A generalist learns a little bit about a lot of things. He’s a problem solver with abstract knowledge but limited applications.
A specialist gains a deep understanding of her clients. She often knows her clients better than they do. She knows what to do, and when to do it.
A generalist makes guesses based on his diverse experience. He may be whip smart, but he’s having to learn the parameters of a problem every time he starts with a new client. His acquired and applied knowledge is limited when it comes to his ideal client, because he doesn’t have one.
Sure you can be a generalist, but own it. This is the opposite of positioning. It’s the opposite of differentiation.
You can do it but I don’t recommend it.