A boat cutting through water leaves a wake in its path. The larger the boat, the larger the wake.
If you’re in a nearby boat, you feel the effects of the wake.
As we build our business and especially marketing, we leave a wake. As we serve more people, the wake grows.
It’s like dropping breadcrumbs as we go.
There’s a trail to follow. People find us. They have more and more opportunity to discover and interact with us. They have more opportunity to seek and the kind of help we offer.
Are you leaving enough breadcrumbs?