The Case of the Empty Champagne Glass
Yesterday was my 4-year wedding anniversary.
I did what any smart husband should do: I bought my wife flowers, a card, and reserved a table at a local French restaurant.
I called ahead to talk to have the hostess do something special for us since it was our anniversary.
“What would you like to do?,” she asked.
I said “What are my options?”
“Do you like champagne?,” she asked.
“No, we don’t like champagne,” I said.
I asked “Do you have any other ideas?”
Has this happened to you? You got a question from a client who was ready to buy something – and even pay a premium – but you sat tongue-tied? Worse yet, special occasions at restaurants are totally predictable.
I was ready to buy, but she wasn’t ready to sell.
Are you ready in the most predictable of situations in your business?