I was talking to a client today and he commented about wanting more wins and less losses.
Losses are often referred to as “L’s.”
As in, “I don’t want to take another L.”
I propose something totally different though.
Instead of looking at losses as literally losing something, look at them as learningsomething.
Maybe you lost a short term client.
But you’ve also gained insight and information into your market and what they want.
How valuable is that?!?
Subscribe To The Newsletter
Join 2,898 agency owners and entrepreneurs in receiving a new thoughtful growth article every week.
Emails will include the full article, podcast episode, and exclusive features and promos.Expect an email from email@example.com