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Liston Witherill

Liston Witherill

Liston Witherill is Head of Growth at Gold Front, a category design studio working with high-growth startups. He writes about systems thinking and decision-making, and how they apply to business.

2 min read

The Progressive Overload of Discomfort

One of my late COVID purchases was a weight set. Not a set of dumbells stashed in the corner collecting dust, but a real weight set: olympic bar, squat rack, and 475 pounds of weights. Back in 2014 when I quit the comfort of my day job to pursue my

2 min read

On the Law of Large Numbers: Sales Lessons from King Richard

It takes formidable sales skills to contribute to the creation of two tennis greats, with only ingenuity and no money.

8 min read

Providing Proof That You Can Do What You Say You Can

A story is a good start for delivering your proposal. It also needs to believable. To sell creativity your prospects need to trust you, and your claims need to be credible. You know this. So you need a systematic approach to building trust during your sales process. Trust comes from

6 min read

How to Prioritize Your Life

A few weeks back I was asked how I decide to do the things I do professionally. I write a lot, I have a podcast, I have a consulting practice and this website, and now I took on a full time job as Head of Growth at Gold Front, a category design studio. Here's my answer.

How to Prioritize Your Life
2 min read

Listening Skills Checklist: How to Become a Top 1% Listener

The 5 Rules of Becoming a Top 1% ListenerRule #1: Wait Your TurnDon’t interrupt the talkerAvoid turning the conversation back to yourselfDon’t change the subjectListen intently without planning the next thing you’re going to sayRule #2: Show That You’re ListeningMaintain eye contactIf you’re meeting online,

Listening Skills Checklist: How to Become a Top 1% Listener
9 min read

SDS Book: Introduction

The background story of how an environmental scientist studied and wrote a book about selling agency services.

SDS Book: Introduction
6 min read

Mindfulness In Sales Conversations

Mindfulness will transform your conversations in sales, and every other relationship in your life. Learn why, and how to develop a meditation habit.

Mindfulness In Sales Conversations
12 min read

How to Write an Article Outline (For Thought Leaders)

Good thought leadership is clear, concise, and well-structured. Starting with an article outline will help your writing have more impact, focus, and even rank on search.

How to Write an Article Outline (For Thought Leaders)
1 min read

Writing as a Path to Clear Thinking

Nothing will help you become a clearer thinker than regular writing.

Writing as a Path to Clear Thinking
3 min read

On Near-Fatherhood and Getting Shit Done

I was recently asked how I'm so productive. It has something to do with having a baby on the way, and something to do with intention.

On Near-Fatherhood and Getting Shit Done