Managing Client Expectations: A Guide For Agencies Full TranscriptA friend recently broke up with her boyfriend. It was a short lived romance. You know the kind, it starts with a rush of excitement, followed by the first sign of differences beyond repair. You have a creeping suspicion that maybe it
Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.
Theory of Constraints: What’s Hindering Your Agency’s Growth? Full TranscriptPutting me in charge of delivery, your agency would be a huge mistake. I ran my own agency for years have since converted my business to a solo practice. And now, as of this recording in March
The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.
A Unified Theory of Business Development Strategy (2021) Full Transcript Business is simply a system of value creation. It’s like a machine that continues to kick out more and more value, we still should in expertise and apply knowledge work. Driving value requires people processes, tools and applied effort.
Value-Based Pricing: Is It Right For You?: Full Transcript In 2012, the wall street journal published an article claiming that Mac users were willing to pay 20 to $30. More per night for a hotel than Windows users. The insight came from a huge reliable data set, published and shared
Your negotiation strategy can mean the difference between a won and profitable deal, and one that could backfire. Learn 15 negotiation tactics and how to use them.
You've heard all the tactics and strategies - but how does it all come together? Learn the components of a business development strategy and how they come together.
Cold email outreach continues to be the best way to exert maximum control over your lead gen process. On this episode, Brad Smith shares his approach to low volume, high conversion cold email using a surprisingly low-tech approach. Connect with Brad on LinkedIn Low Volume, High Conversion Cold Email with
Value-based pricing can be a fast path to profitability, but it's great oversold and won't apply to most. Is it right for you?