As a solo business operator, leverage is the key to my business growth.
I can’t make another me. I don’t want to hire an army of coaches and consultants. And revenue growth through longer working hours isn’t an option.
When I spend a minute on something that can’t have a future impact, it feels like a minute wasted.
Other people are thinking the same things, too. Even large companies.
In 2007, Google announced their own 411 informational service.
I know it’s hard to imagine, but there was a time when you had to call 411 to find the phone number of a business. Google’s service had a distinct advantage: it was free. Competing services charged $0.25 or more per call.
When you called Google 411, a computer asked the name of the business you wanted to reach, and its location. A human then verified the computer’s language processing, and reported any issues.
Google recently announced a “new” project they’ve called Duplex, which includes natural language processing and a talking robot to do errands for you. For free.
As horrifying and exciting as that technology is (and I’ll write about it shortly and how I think it’ll impact consulting work), it’s clear that Duplex is the product of years of massively leveraged projects leading up to this moment.
I challenge you to start thinking about how to use leverage in your own business. Leverage may include:
- Deliverables you create for clients
- The process you use to create them
- Results you achieve for clients, and what can be learned from longitudinal studies of those results
- Industry news and information you consume
- Client stories that illustrate a repeatable success
- And more…
All of this is leverage. Your thinking is leverage. Your work is leverage. And ultimately, if you can leverage those, you’ll leverage your time, and that’s the leverage we all want.
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