Accelerant: a substance used to aid the spread of fire.
If your business is on fire, it’s the accelerant that causes it to spread faster.
But your business has to be on fire first. Adding accelerant without fire doesn’t make a fire spread faster.
Similarly, spending massively on advertising or paid traffic won’t work if you don’t already have something that people want. Devoting countless hours to business development won’t produce the results you want unless you’ve already verified that you have something that people want.
Fire is the precursor to the accelerant. So before you think about the accelerant, think about the fire.
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