I’ve had two mantras this year, and they’re closely related:
- Run fast and break stuff
- I’m a creator, not a consumer
In 4 short months this year, I’ve blogged every day, published a weekly podcast, written several long form articles, created a 3 hour video course, recorded 6 webinars, and published weekly videos on LinkedIn for the better part of the year, too.
It’s a lot.
With all this creation comes a responsibility to edit.
To summarize, and make more useful.
To make it more applied.
Eventually, there’s so much information that it needs to be culled. It needs to be refined and sifted through so just the most important parts are left.
It’s no different than talking to our clients.
We start by gathering all of the information that we can share and apply to their problems. We develop our expertise. We solve bigger and bigger problems for them.
But eventually we’re so close to those problems that we end up oversharing. We give them too much, and it becomes confusing and overwhelming.
In our writing, in our client work, in our expertise: we have to be creators, and we also have to be editors.
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