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Liston

Hey there - I'm Liston Witherill. I'm host of the top 1% Modern Sales podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.

I publish about how to effectively sell creative, digital, and marketing agency services. My Serve Don't Sell Method is an ethical approach to winning more clients at higher prices.

You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week. And if you'd like to learn more about me and this site, start here.

Featured Posts

8 min read

Growth Implications of Outbound Lead Gen For Agencies

Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.

Growth Implications of Outbound Lead Gen For Agencies

Recent Posts

2 min read

The Progressive Overload of Discomfort

One of my late COVID purchases was a weight set. Not a set of dumbells stashed in the corner collecting dust, but a real weight set: olympic bar, squat rack, and 475 pounds of weights. Back in 2014 when I quit the comfort of my day job to pursue my

2 min read

On the Law of Large Numbers: Sales Lessons from King Richard

It takes formidable sales skills to contribute to the creation of two tennis greats, with only ingenuity and no money.

8 min read

Providing Proof That You Can Do What You Say You Can

A story is a good start for delivering your proposal. It also needs to believable. To sell creativity your prospects need to trust you, and your claims need to be credible. You know this. So you need a systematic approach to building trust during your sales process. Trust comes from