Hey there - I'm Liston Witherill. I'm host of the top 1% Serve Don't Sell podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.
I write about systems thinking and strategic approaches to revenue growth for creative, digital, and marketing agencies.
You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week.
Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.
Building a sales process is one of the best things you can do to improve client experience and grow your business. Learn how to do it at your firm.
Value-based selling is a sales approach that puts your client front and center. It’s a way to communicate not just what you do, but what it’s worth. By definition, value-based selling has to be about your clients: what they want, what they’re experiencing right now, and how
Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how to run an effective online meeting.
The background story of how an environmental scientist studied and wrote a book about selling agency services.
Mindfulness will transform your conversations in sales, and every other relationship in your life. Learn why, and how to develop a meditation habit.
Good thought leadership is clear, concise, and well-structured. Starting with an article outline will help your writing have more impact, focus, and even rank on search.
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