Hey there - I'm Liston Witherill. I'm host of the top 1% Serve Don't Sell podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.
I write about systems thinking and strategic approaches to revenue growth for creative, digital, and marketing agencies.
You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week.
Growth Implications of Outbound Lead Gen For Agencies
Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.
The Ideal Sales Process For Professional Services Firms
Building a sales process is one of the best things you can do to improve client experience and grow your business. Learn how to do it at your firm.
Value-Based Selling: The Ultimate Guide to What It Is and How to Do It
Value-based selling is a sales approach that puts your client front and center. It’s a way to communicate not just what you do, but what it’s worth. By definition, value-based selling has to be about your clients: what they want, what they’re experiencing right now, and how
Remote Selling: How to Transition From In-Person to Online Selling
Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how to run an effective online meeting.
SDS Book: Introduction
The background story of how an environmental scientist studied and wrote a book about selling agency services.
Mindfulness In Sales Conversations
Mindfulness will transform your conversations in sales, and every other relationship in your life. Learn why, and how to develop a meditation habit.
How to Write an Article Outline (For Thought Leaders)
Good thought leadership is clear, concise, and well-structured. Starting with an article outline will help your writing have more impact, focus, and even rank on search.
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