Hey there - I'm Liston Witherill. I'm host of the top 1% Modern Sales podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.
I publish about how to effectively sell creative, digital, and marketing agency services. My Serve Don't Sell Method is an ethical approach to winning more clients at higher prices.
You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week. And if you'd like to learn more about me and this site, start here.
Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.
Building a sales process is one of the best things you can do to improve client experience and grow your business. Learn how to do it at your firm.
Value-based selling is a sales approach that puts your client front and center. It’s a way to communicate not just what you do, but what it’s worth. By definition, value-based selling has to be about your clients: what they want, what they’re experiencing right now, and how
Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how to run an effective online meeting.
A few weeks back I was asked how I decide to do the things I do professionally. I write a lot, I have a podcast, I have a consulting practice and this website, and now I took on a full time job as Head of Growth at Gold Front, a category design studio. Here's my answer.
The 5 Rules of Becoming a Top 1% ListenerRule #1: Wait Your TurnDon’t interrupt the talkerAvoid turning the conversation back to yourselfDon’t change the subjectListen intently without planning the next thing you’re going to sayRule #2: Show That You’re ListeningMaintain eye contactIf you’re meeting online,
The background story of how an environmental scientist studied and wrote a book about selling agency services.
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