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Liston Witherill

Hey there - I'm Liston Witherill. I'm host of the top 1% Modern Sales podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.

I publish about how to effectively sell creative, digital, and marketing agency services. My Serve Don't Sell Method is an ethical approach to winning more clients at higher prices.

You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week. And if you'd like to learn more about me and this site, start here.

Featured Posts

8 min read

Growth Implications of Outbound Lead Gen For Agencies

Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.

Growth Implications of Outbound Lead Gen For Agencies
10 min read

The Ideal Sales Process For Professional Services Firms

Building a sales process is one of the best things you can do to improve client experience and grow your business. Learn how to do it at your firm.

The Ideal Sales Process For Professional Services Firms
15 min read

Value-Based Selling: The Ultimate Guide to What It Is and How to Do It

Value-based selling is a sales approach that puts your client front and center. It’s a way to communicate not just what you do, but what it’s worth. By definition, value-based selling has to be about your clients: what they want, what they’re experiencing right now, and how

Value-Based Selling: The Ultimate Guide to What It Is and How to Do It
13 min read

Remote Selling: How to Transition From In-Person to Online Selling

Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how to run an effective online meeting.

Remote Selling: How to Transition From In-Person to Online Selling

Recent Posts

6 min read

How to Prioritize Your Life

A few weeks back I was asked how I decide to do the things I do professionally. I write a lot, I have a podcast, I have a consulting practice and this website, and now I took on a full time job as Head of Growth at Gold Front, a category design studio. Here's my answer.

How to Prioritize Your Life
2 min read

Listening Skills Checklist: How to Become a Top 1% Listener

The 5 Rules of Becoming a Top 1% ListenerRule #1: Wait Your TurnDon’t interrupt the talkerAvoid turning the conversation back to yourselfDon’t change the subjectListen intently without planning the next thing you’re going to sayRule #2: Show That You’re ListeningMaintain eye contactIf you’re meeting online,

Listening Skills Checklist: How to Become a Top 1% Listener
9 min read

SDS Book: Introduction

The background story of how an environmental scientist studied and wrote a book about selling agency services.

SDS Book: Introduction