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Liston Witherill

Hey there - I'm Liston Witherill. I'm host of the top 1% Serve Don't Sell podcast, an author, and Head of Growth at Gold Front, a category design studio for high-growth startups.

I write about systems thinking and strategic approaches to revenue growth for creative, digital, and marketing agencies.

You have an open invitation to subscribe to my newsletter, and you'll get a new article once a week.

Featured Posts

Growth Implications of Outbound Lead Gen For Agencies

Most agencies survive on referrals. Adding outbound lead gen to your agency can have serious growth implications - here's why.

Growth Implications of Outbound Lead Gen For Agencies

The Ideal Sales Process For Professional Services Firms

Building a sales process is one of the best things you can do to improve client experience and grow your business. Learn how to do it at your firm.

The Ideal Sales Process For Professional Services Firms

Value-Based Selling: The Ultimate Guide to What It Is and How to Do It

Value-based selling is a sales approach that puts your client front and center. It’s a way to communicate not just what you do, but what it’s worth. By definition, value-based selling has to be about your clients: what they want, what they’re experiencing right now, and how

Value-Based Selling: The Ultimate Guide to What It Is and How to Do It

Remote Selling: How to Transition From In-Person to Online Selling

Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how to run an effective online meeting.

Remote Selling: How to Transition From In-Person to Online Selling

Recent Posts

SDS Book: Introduction

The background story of how an environmental scientist studied and wrote a book about selling agency services.

SDS Book: Introduction

Mindfulness In Sales Conversations

Mindfulness will transform your conversations in sales, and every other relationship in your life. Learn why, and how to develop a meditation habit.

Mindfulness In Sales Conversations

How to Write an Article Outline (For Thought Leaders)

Good thought leadership is clear, concise, and well-structured. Starting with an article outline will help your writing have more impact, focus, and even rank on search.

How to Write an Article Outline (For Thought Leaders)